Through his role as CEO, and as sponsor of Bupa’s global leadership development programme, David has championed diversity and inclusion. He has launched Bupa’s code of conduct, including the “Be you at Bupa” commitment, which ensures all colleagues are supported and comfortable in being themselves at work. At the end of 2019, he became the first signatory on the government-backed pledge “Leaders as Change Agents” to drive diversity in business and was a signatory for Bupa on the HM Treasury's Women in Finance Charter. He also oversaw the introduction of anonymised CVs to reduce unconscious bias in recruitment. Outside of Bupa, David is the Chairman of HomeServeUK. With his support, HomeServeUK was recently voted one of the Best Workplaces for Women in the UK.