Nicola is managing editor of BITE at Creativebrief, where she oversees consumer trends and innovation across the creative industries. She is a passionate advocate of diversity in all its forms and is on the advisory board of Creative Equals.She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. She won The Women in Marketing Journalist of the year award 2017 for her work championing diversity in the creative industries. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 3 year old daughter and a 5 year old son Nicola is always on the look-out for new feminist fairytales to add to their ever-increasing book collection.