Throughout her career, Gemma has believed in and championed three things close to her heart: being brave, the power of connections and the belief that together we can make a difference. Since she became chief executive in January 2017, Gemma has led The Marketing Society’s Brave agenda on a global scale. She is a true advocate of bringing your whole self to work and is on a mission to tackle taboos, push boundaries and create comfortable spaces to have the uncomfortable conversations that matter. An entrepreneur at heart, Gemma founded Cabal in 2013 - a handpicked club of extraordinary, restless (and humble) people who create memorable and unique experiences, do good together, for each other and others. In 2016, she became the first female president of the Solus Club in its 90-year history.